Split testing is probably one of the simplest ways and the most effective ones to boost your landing page conversion rate. As an affiliate marketer, conversion rate optimization (CRO) is one of the key areas you need to focus on ...

One of the biggest obstacles to an effective media buy is finding the right traffic source. Every offer responds differently to a different type of traffic, so not only can you improve results with a different source, you can streamline ...

A good email can have a profound, almost immediate impact on your audience. It builds trust, generates a relationship and forces them to keep you in their mind for weeks or even months after that initial contact. It’s a lifeline ...

Split testing allows you to create multiple variations of the same copy and test it to see which variation is most effective. So, in one week you could run Versions A and B of a single ad and learn that ...