We met a friend the other day who does a lot of SEO and technical marketing. His specialty is generating traffic to websites, but when the topic of email marketing came up, he was almost immediately disinterested. His perspective, he ...

One of the biggest changes in recent years to Google’s flagship advertising platform (and their biggest cash cow) is the introduction of the new enhanced campaigns feature in AdWords. If you keep up with the online marketing and advertising blogs ...

Media buys can be a very effective means of driving traffic to your website and spreading your brand to new corners of your niche online. But how do you use them effectively while eliminating wasted spend and page views? One ...

Affiliate marketing is not new. People have been actively promoting products for other brands and websites for nearly 20 years. However, it is only in recent years that the industry has really boomed – that online commerce has become the ...

A good email can have a profound, almost immediate impact on your audience. It builds trust, generates a relationship and forces them to keep you in their mind for weeks or even months after that initial contact. It’s a lifeline ...

Social media marketing is one of the hardest tools to use in boosting the profile of your website. There is no checklist you can refer to because every brand is different. Your audience needs something completely different from someone else’s ...