As an affiliate marketer, you often rely on the visibility of banner ads that you place on your website. The effectiveness of banner advertisements used to be quite high before the smartphone era, when users predominantly accessed websites on desktop ...

If you already have a website or blog, then learning how to turn it into a money-spinner can’t hurt, can it? You’re already working hard on building a website, maintaining & customizing it, feeding it with great content and publicizing ...

In recent months, Google has slowly rolled out its Enhanced AdWords tools and in the next couple of weeks, it will become a mandatory inclusion in new campaigns. While the features it offers can certainly be turned off, they will ...

One of the most common questions we are asked about PPC advertising relates to the number of keywords integrated into a single campaign. How many is enough? What about too many? Google doesn’t provide a lot of direction when setting ...

One of the biggest changes in recent years to Google’s flagship advertising platform (and their biggest cash cow) is the introduction of the new enhanced campaigns feature in AdWords. If you keep up with the online marketing and advertising blogs ...

Split testing allows you to create multiple variations of the same copy and test it to see which variation is most effective. So, in one week you could run Versions A and B of a single ad and learn that ...