In recent months, Google has slowly rolled out its Enhanced AdWords tools and in the next couple of weeks, it will become a mandatory inclusion in new campaigns. While the features it offers can certainly be turned off, they will ...

One of the most common questions we are asked about PPC advertising relates to the number of keywords integrated into a single campaign. How many is enough? What about too many? Google doesn’t provide a lot of direction when setting ...

One of the biggest changes in recent years to Google’s flagship advertising platform (and their biggest cash cow) is the introduction of the new enhanced campaigns feature in AdWords. If you keep up with the online marketing and advertising blogs ...

Split testing allows you to create multiple variations of the same copy and test it to see which variation is most effective. So, in one week you could run Versions A and B of a single ad and learn that ...

There are many ways to develop and launch a successful PPC advertising campaign. The common thread between all of them, though, is targeting. If you don’t successfully identify your audience and target them with built in AdWords filters, you will ...