One of the most common questions we get is about how to monetize traffic. Website owners spend countless hours developing content, improving SERPs and building a strong brand, which are all very important, but once those things are done, they can’t figure out how to turn all that traffic into revenue.
If this sounds like you and you have not yet implemented an email list for your website’s visitors, keep reading because this is one of the simplest things you can do to cash in on that incoming traffic you’ve worked so hard to acquire.
What an Email List Does
An email list is very simple. You offer something of value for free to your website’s visitors in exchange for their email address. It can be a free trial of your product or service, a free eBook you’ve written, an audio/video course, or anything else you have that would entice them to give away their email address.
What makes this so powerful is that you can now automate much of the process. Services like Constant Contact and Aweber allow you to load up dozens of emails in advance that will be sent to these prospects on a set schedule. So, you can follow up with them every 4-7 days with a message that provides valuable tips and strategies in your niche, often combined with a short pitch for something you are promoting or selling.
This may seem too simple to have an impact and it may not have the sex appeal of a social media profile to follow up with leads, but it is among the most effective ways to increase your conversion rates and the cost to you is next to nothing.
All you need to do is produce a free product to entice signups, write a single email every week of 400-700 words filled with useful information and keep an eye on your inbox in case someone has a question.
In exchange, the average email list, when properly implemented will capture between 3-10% of the traffic that visits your site. Compare that to your raw conversion rates right now. And consider the fact that an email lead is anywhere from 20% to 60% more likely to purchase a product from you after signing up to your list.
The monetary gain is incredible and because you’ll have these leads on a list until they opt out of it, you can often make multiple sales to the same prospects.
A List Is a Must
Monetization can be done in a number of ways but one of the most important things you can do is create an email list. If you’re not already doing it, start one now – you’ll be surprised by the impact it will have.