How to Generate Multi-Level Backlinks to Boost Authority and Increase SERPs

Backlinking is the backbone of a good SEO strategy. To reach the highest rankings in Google, you must generate targeted links to your website from highly trusted websites. However, there are some tricks you can use that will increase the value of a backlink, even if it’s self-generated on a relatively low quality site. It’s called multi-level backlinking and it’s incredibly effective when done properly.

Choosing Your Core Backlinks

Ideally, your top tier backlinks will be anchor texted links on topic related sites that rank well for your keywords. Look for valuable, trustworthy sites with Page Ranks of 4 or higher.

But, while quality is incredibly important, so too is quantity. Someone who decides to simply create hundreds and hundreds of cruddy, low quality backlinks will never move up very high in the search rankings (unless it’s a low competition niche). But, if you focus on high quality links and supplement those with a lot of simple, medium quality links, you improve your listings. Not only that, but you diversify your linking so that if a website disappears or Google changes its algorithm, your site will continue to rank well.

Supporting those Bulk Backlinks with Multi-Level Linking

If you opt for this latter strategy and create dozens or even hundreds of backlinks on social bookmarking sites, in forums, or in comments on blog posts, you can significantly increase the value of those links by adding another layer.

Let’s say you create a Squidoo Lens and link to a page on your website about acne creams. You can leave the Lens as is and hope that it draws traffic and therefore provides greater value to the link you created, or you can take matters into your own hands and add a second and third tier of back links.

This is done by creating backlinks to the Squidoo Lens using the same anchor text you’ve already targeted. Now, you can aim for pure volume. Get backlinks from social bookmarking services like, submit the link to multiple directories, and generate new Squidoo Lenses or content links on sites like HubPages or Buzzle to push more links in that direction. It’s like a spiderweb – for every link you generate, you generate 5 more links pointing to that original link.

This does three things:

  1. It shows the search engines that your primary backlinks are valuable
  2. It creates a more natural linking structure
  3. It draws additional traffic that might find those supplemental second or third tier backlinks

Does it take more time? Absolutely. But, as with any other task in SEO, the volume of time spent directly correlates to the payoff months from now. So, if you’re willing to pour in a little extra effort (and possibly money), the results will pay the bill.