For affiliate marketers, the holiday season represents a major opportunity between “shopping holidays” like Black Friday, Cyber Monday, and Christmas, to New Years-related perks.
There are plenty of things to get excited about and prepare for when it comes.
The question, then, is how affiliate marketers can get proactive about taking advantage of these seasonal trends, and make sure they’re prepared at every turn in the road.
Shopping seasons to get excited about
These play a center role in every marketer’s field:
Back-to-school is a major push for eCommerce retailers.
While the “season” of eCommerce shopping has remained much the same, the way people shop (and what they’re shopping for) has changed.
Each August and September, millions of students go back to hitting the books.
October, November, and December are the months that feed into the winter holidays in the world of affiliate marketing. These months contain big-ticket days like Black Friday, Cyber Monday, and Christmas as well as New Year’s and Hanukkah.
Holiday sales during November and December increase massively, especially through Black Friday and Cyber Monday.
As such, retailers will do well to prepare for these days as far in advance as possible.
By taking a dive into last year’s sales data from your campaigns and understanding the activities that made or broke that season for you, you can prepare yourself to excel during these all-important holidays this year.
Unless you’re proactive and creative, it can feel like the time after the primary shopping holidays creates a real slump in the world of seasonal marketing.
Things slow down, returns start pouring in, and it can be difficult to figure out how to approach the process.
Fortunately, you’re not without options.
There are a few dozen ways to address this issue. The first is to focus on the New Year, which comes during this otherwise slow time for online shopping.
With the New Year comes new resolutions, and people are flocking to health and wellness products left and right. There’s also the tax season, which can offer a large eCommerce opportunity if you align yourself with tax refund issue schedules. Additional options include winter clearance, gifts, after holiday promotions, and bulk discounts.
Tips for Capitalizing on Holiday Shopping
Now that you know which seasonal trends present the most significant opportunity for eCommerce companies and affiliate marketers, let’s talk about how actually to do it. Here are a few tips to guide you through the process:
1. Plan your marketing early. To NOT miss this huge revenue opportunity, plan accordingly.
While this may sound obvious, you need to develop and strategize your campaigns, test and promote your ads weeks in advance.
Craft and design your holiday-oriented content, landing pages, videos, and banners to increase your chances of getting search engine ranking, traffic and a sky-rocketing CTR.
2. Stay tuned with your Affiliate Manager. Always inquire about the best offers, promotion tactics, and payouts you can get to maximize your holiday profit.
Your Affiliate Manager knows the advertiser better. They are in contact with advertisers daily. Use them as a resource for the best tips and strategies.
Affiliate Managers are also ALWAYS in contact with other affiliates and understand what works and what doesn’t.
3. Explore on previous trends. Doing a bit of research on what worked and didn’t work on previous holiday shopping seasons is a must, and if that’s not one of your pre-holiday tactics, it’s time to start.
Pull out those reports which you can also get from your Affiliate Manager, understand and stay informed on trends and conclusions.
4. Make a calendar for non-peak days. Black Friday, Cyber Monday, and Christmas may be three of the biggest shopping days of the season.
But they are not the only ones you can capitalize on.
Consumers are shopping all season and sometimes look for better off-peak deals.
The day before Thanksgiving (Wednesday, November 21) and the day after Cyber Monday (Tuesday, November 27), for example, are two of the most shopped days during the season.
Look beyond December 25th
The holiday season lasts through December. But shopping continues after Christmas as well.
Bargain-seekers are looking for clearance prices, and rest assured that all the big-chain retailers are using day-after-Christmas deals to attract as many shoppers as possible.
Promote special holiday deals and offers on a regular basis during and after December, the more frequently, the better.
Are you ready?
These tips can help you boost your sales this year and be more successful than ever before.
Don’t forget to have fun!