How to Create a High-Converting Landing Page

Landing pages increase conversions. Landing pages generate data and insights for marketers. Landing pages improve ad campaigns. Landing pages build credibility. They grow your email list.

And the list of benefits goes on and on.

The core purpose of a landing page is to drive visitors to ‘land’ on your web page sourced from your email, social media post, PPC ad, Facebook ad campaign, etc. and entice visitors into taking action and become active customers.

But what will convince your visitors to visit your website in the first place?

There are a few elements to consider when creating a well-converting landing page.

  • An eye-grabbing headline
  • A sub-headline
  • Awesome visuals
  • Lucrative copy
  • Contact details
  • A powerful call-to-action

With those on board, you will be able to create a seamless landing page that will draw people to click.

But what does each mean? How to excel in executing each element?

Not to worry!

We have compiled the best articles and tips from bonafide marketers that will help you set off the most clickable landing page you have ever constructed.

The Essentials of a High Converting Landing Page

“Crafting a high converting landing page is not rocket science“

The first thing you need to recognize is that no landing page is like another and there’s no one-size-fits-all guide to creating one and landing pages are as diverse as the people who look at them.

In this article, Crazy Egg’s Neil Patel lays out the absolute essentials you’ll need to create a high converting landing page. Read on.

The Best Landing Page Design Examples

“How do you convince your visitors to take the plunge on your website?”

It’s good to get inspired by the most impressive, eye-catching landing page examples.

Here’s one from Airbnb which uses its landing page to entice visitors to become hosts and add a little personalization to their potential accommodation.

Before You Build a Landing Page…

Before you head over to create your landing page, you need to ask yourself a few questions.
What is my goal? Who is my audience? What do I offer?

GoDaddy’s Cara Tarbaj covers 15 questions you need to consider even before you hit the ‘publish’ button. These questions will help you add assurance and structure to your offer or campaign and determine whether you’re ready to launch. Read on.

Example of a click-through landing page. Image source: GoDaddy.

The Best Landing Page Tools of 2018

It’s action time! Are you ready to start creating your landing page?

Landing pages are the essence of any digital marketing campaign. Without them, you won’t be able to send as much traffic to your website.

With all the above elements taken into consideration, using a good landing page creation tool can simplify your building process and save you a lot of time before you start driving conversions.

Landing-page tools go beyond just creating and designing, although you are exposed to +100 landing-page templates, drag-and-drop editors and mobile responsiveness, among other features. Some tools will include powerful optimization tools such as A/B testing, SEO, and analytics as well.

Here’s VentureHarbour’s take on the best eight landing-page builders for you to choose from. Read on.

Image source: VentureHarbour

What’s your favorite landing-page builder?