Affiliate marketing is used in a wide variety of ways. Today, affiliates are putting in great efforts to promote some dating sites and apps. If you are in the Affiliate Marketing business, you need to understand what tasks are involved, the strategies needed to adopt, and how to go about directing more traffic to the dating sites you want to promote. Read on to learn more:
Introducing to Dating Software, Apps, and Brands
In the older days, meeting someone to go on a date with required more effort. In today’s more virtual world, it’s easier to connect with your ideal date by browsing through profiles, looking at photos, and app wise, simply swiping daters’ profiles on your phone, left or right. This is, of course, if you are using a smartphone and you have installed a dating app on it.
Several dating sites and apps have completely hit the market.
Tinder, for example, saw an increase in usage with messages going up by 5.2% while the overall usage went up by 7% in the lead up to Valentine’s Day. Currently, the estimated user base on this dating app is up by 50+ million people. Similarly, the average time spent on the app is 90 minutes – breaking every other existing record of online dating.
So, how did these sites and apps become so popular? And how can developers working on new dating sites and apps get into the market and steal a share from dating brands like Tinder? The secret lies in the market trends and the methods used to promote dating sites, apps, and brands.
Personalization and Gamification
No single post or article written on dating sites can properly analyze the current market without at least mentioning Tinder. This is mostly on account of the fact that this app has effectively destroyed the social stigma that was commonly associated with dating online using mobile phones.
As such, the app has created a great opportunity for the mobile dating market. More likely than not, therefore, affiliates will have the time of their lives promoting the latest entrants because of the global audience dating attracts.
In the same way, Tinder created great hype over online/mobile dating. It also shifted the focus from the old boring programmatic matchmaking to a more casual and majorly entertaining process.
Additionally, Tinder ranks among the first mobile phone apps that successfully integrated gaming into the dating scene. Apps like Grindr, Happn, OkCupid and Tinder further made mobile dating highly addictive to users.
Driving Engagement for Dating Sites & Apps
So, how can you capitalize on this new opportunity? How can you use an affiliate network to grow the audience for the dating platform you wish to market? Consider the following tips and tricks:
The swipe feature. This feature simplified the use of dating apps while simultaneously making the process playful.
Bigger emojis and GIFs. This has made messaging even more enjoyable for users.
To this end, dating app developers should consider doing the same with the applications they roll into the market.
On the affiliate part, it is imperative that you market the dating apps in your list by focusing on their gaming capabilities. Everybody likes a good game.
Dating sites and apps are still using the personal information of users to locate the best matches, encourage engagement and provide suitable content. OkCupid and eHarmony, for example, both ask their users to share their preferences and interests. When users provide their personal information, they are empowered to unlock additional and very much usable features on the site / app.
This provides a new opportunity for affiliate marketers.
When you go out there to talk about the latest dating tool you are marketing, consider talking about the new features that users will be able to unlock simply by filling out the personal information the site or app requires to provide a better service.
Be sure this’ll create an interesting buzz that will eventually translate into your visitors/readers/users to check out the site / app you’re promoting– the first step to converting them into active users.
3. Photo-centric Model
It is almost impossible to imagine how dating sites and apps would work without the photography capabilities they come with. In fact, this industry’s trends are placing great emphasis on physical appearance.
Blume app, for instance, allows its users to get in touch with each other right after they have exchanged selfies. Therefore, users have a better idea of what the other party looks like which also leads to a more trusted and fun messaging.
Whether you are developing dating sites and apps or working on promoting these sites and apps via affiliate marketing, you should consider mentioning this crucial and awesome feature.
In the same way, the niche you are talking to will be interested to know how the people they will be communicating with look like. This will help them make better decisions about whether or not to schedule a date.
When you market dating sites and apps through affiliate marketing, ensure you add sections of content about the photo capabilities of the software. By so doing, you will generate a much greater interest among online daters.
Today, niche dating is greater than it ever was. There are tons of dating sites and apps for almost every group based on ethnicity, interest, status, hobby or profession. Therefore, if you need to meet a new friend for a glass of wine or you are looking for great people to join you in your yoga class, you can be sure that there is a dating site and app for it.
For instance, the Hey!Vina software is designed to help women connect with new best friends. In the same way, there are dating sites and apps specifically targeted at the Jewish community (such as JSwipe and JDate). You can also join a mobile dating platform designed for dog owners who wish to match their dogs (referred to as Twindog), as well as one for farmers (check out FarmersOnly Dating).
Suffice it to say that the market is full of all sorts, niches and kinds of dating sites and apps. This means that new ones have a hard time getting noticed. So, what additional strategies can you adopt while performing affiliate marketing for dating software, apps, and brands? Therefore, you should focus on numbers. This is because dating sites and apps are unlike other app categories in the sense that they need an active and large user base to succeed.
Affiliate Marketing in the Mobile Dating Scene
Consider the following basic affiliate marketing strategy steps to promote dating apps, sites, and software:
a) Boost Campaign
To secure the greatest number of installations within the first few days after launch, you need a new strategy. This is the only way the app will reach the top charts on the different app stores.
Proper boost campaigns will require that the app sets aside a sizable budget. With such a budget, you can attract a great number of affiliates and convince them to work around the clock to help you create that active user base you need from the get go.
b) Retention Marketing
In the same way, the developers must also work on retaining all the users they attract in the first place. In-app analytics and the media channel used are the two main components of this type of marketing.
Affiliates, on the other hand, should use such analytics tools as Localytics and Flurry Analytics to understand the behavior of the target users, and the reasons (if any) that might cause them to drop out of the dating app.
Further, consider integrating media channels like retargeting ads, push, email and in-app messages to reach the dormant users and remind them of all helpful updates and great features they are missing out on.
affiliaXe and Dating
There are many other ways to promote dating apps, software, and brands. However, none of them quite reaches up to affiliate marketing. This is on account of the potential that affiliate marketing holds for reaching large audiences comprised primarily of the market that is mostly targeted by dating apps – young and tech-savvy singles. This is actually one of the main reasons why the promotion of these types of apps is so big on affiliaXe.
If you wish to increase your net worth in visible and noteworthy ways, therefore, you might want to consider doing some affiliate marketing for dating software, apps, and brands. affiliaXe works with a number of top players in the desktop and mobile dating industry. The platform also provides lucrative attractions and payments for the best performing affiliates.
Join affiliaXe today to learn more about the different dating apps, brands, and software tools you can promote. Although you might take some time to learn how it works, when the returns on your investment start streaming in, you will be glad you took the time.