One of the biggest problems online businesses have is that it’s immensely hard to measure the ROI of a social media account. We all know that having 1,000 fans is a good thing, but how do you actually measure the ...

For years, the king of the ad mountain online was Google. The fastest and easiest way to make money with PPC ads was to load Google AdWords up with hundreds or even thousands of long tail keywords and tweak it ...

Increasingly, social media is being seen as a smart investment, and not just because of the strong signals it sends to major search engines. With integration into almost every major website and online tool your customers are using, ubiquity on ...

Social media is all about who you know and how you interact with them. When it comes to engagement though, there is always a big learning curve to start. How do you get people to follow you and start commenting ...

Social media marketing is one of the hardest tools to use in boosting the profile of your website. There is no checklist you can refer to because every brand is different. Your audience needs something completely different from someone else’s ...

Just when you thought you had Facebook figured out, it’s time to rethink the entire process because of the rise of mobile. Facebook has finally gotten around to creating a viable, responsive mobile platform that works not only in browsers ...