A good email can have a profound, almost immediate impact on your audience. It builds trust, generates a relationship and forces them to keep you in their mind for weeks or even months after that initial contact. It’s a lifeline ...

One of the best things about email marketing is that today’s providers offer a bevy of stats that allow you to see when someone reads your message, clicks on the link and how often they read messages. With some providers, ...

I get a lot of questions about how to setup and execute an autoresponder list. Among the questions I get most frequently is how often to send those messages. Once every three days? Every five days? Every week? How often ...

One of the best things about email marketing is that today’s providers offer a bevy of stats that allow you to see when someone reads your message, clicks on the link and how often they read messages. With some providers, ...

I get a lot of questions about how to setup and execute an autoresponder list. Among the questions I get most frequently is how often to send those messages. Once every three days? Every five days? Every week? How often ...

Writing a good email is a bit of science, a bit of art and a whole lot of hard work. Where blog posts are intentionally informal and you can’t really mess one up as long as it’s more than 350 ...