Content marketing and SEO are two terms you’ve probably heard of gazillion times before. Well, yeah, you are in the online marketing business after all, aren’t you? If you’re a marketing novice or a specialist, you know or should know that content and SEO are viable components in a marketing strategy. They overlap. They work […]
Emails never go out of style. In fact, the number of worldwide e-mail users is set to grow to 4.48 billion by 2024 (Statista) which is like half of the world population. These are colossal figures. As marketers, emails have proven to be one of the most effective strategies in engaging with customers to either […]
Affiliate World Europe is coming up soon in Barcelona so we’ve cashed in the opportunity to speak with one of the industry leaders and The Wolf Marketing CEO Maor Benaim. A fellow countryman and an uber-talented driven media buyer who started with one goal in mind of becoming a millionaire, Maor took us through his […]
As marketers, we’re always digging up new strategies and go-to ways to find ideas and inspirations for that next campaign. Though creativity can spur from almost anything we watch, follow and attend, books are always a fantastic and trusted source for activating out-of-the-box thinking in other threads of our mind-map. They can be mindset books, […]
Matt Smith is a corporate office refugee who made a decision to take on the world of online advertising by the horns. He’s now the proud founder of Snapvertising – where he’s constantly teaching and pulling the curtain on Snapchat advertising secrets, tactics, and leveraging on a fairly “untouched” traffic source. Traveling all over the […]
It’s with great pleasure that we’ve caught up with copywriting top gun Ben Opsahl for a ‘quick’ interview. Ben gave us the brass tacks on the art of words and how they benefit your sales copy, marketing tactics… and above all, sales! He’s a man of words, to put it mildly, started as an aspiring […]
While the Digital Marketing sphere continues to evolve, shift and swirl with trends, challenges and practices, we can always trust those key figures who manage to make it big no matter what – great influencers and entrepreneurs who lead, innovate, create trends and mentor thousands of people through their courses, blogs, and conferences. Today, International […]
While GeekWeekTLV is at its peak and seasoned marketers have flown in from all over to “geek out” and talk native, performance and scaling, we caught up with Purple Leads Founder & CEO and event host, James Van Elswyk – the man who eats, lives and breathes Media Buying. James’ had quite the journey, both […]
With billions of dollars being invested in digital marketing, there’s no doubt it’s become a respectable channel in the advertising world. And, one of the many positive things about online advertising is the appearance of leading figures within the industry. Whether it’s by developing a unique approach, figuring out how to hack growth, or simply […]
There’s no denying that influencer marketing is becoming a huge hit. So much so that a solid 48% of US marketers that have used influencers are planning to increase their budget for these campaigns next year. The concept behind influencer marketing is not new by any stretch of the imagination. It relies on the fact […]
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