Are you losing followers or did you just not have any in the first place? Twitter is a tough nut to crack for a lot of marketers. You might spend hours a week developing tweets and trying to create conversations with your followers only to see your numbers slowly dropping week after week.
The first question you need to ask when this happens is whether your feed is follow-worthy in the first place. Here are five potential signs that your tweets need a tuneup.
- Boring Tweets – If you set a daily quota for tweets on your feed, don’t create boring, meaningless tweets just to hit your target. If the only thing you can think to say is “wow, I’m hungry”, you’re better off not tweeting at all. The first question you should ask yourself before anything gets published is “will this offer value to my followers?”
- Limit Your Tweets – More is better, but only to a point. Even if every tweet you post is incredibly valuable, going over 10 or 15 a day is too much. You start to fill up other people’s feeds and they will invariable get annoyed. Aim for 3-5 highly targeted, useful tweets a day. This doesn’t go for @ conversations or DMs you send to people if you’re providing feedback or customer service.
- Pictures Are a Must – If you announce something groundbreaking, want to recommend a book or movie or otherwise want to share something from your life or business with your followers, provide a picture or link. People want to see what you’re talking about and will soon learn to ignore your tweets if you leave them in the dark.
- Replies to a Minimum – It feels good to get @replies to your tweets, but if you reply to every single one of them, you load your feed with private conversations that other people won’t understand (or care about). Unless a @reply is useful to all of your followers, use DMs for the majority of your private messages.
- Hash Tags – Hash Tags are fantastic when you’re tweeting about a hot topic (or trying to create one), but there is a limit to how many hash tags people can and will follow. If you try to place a hash tag on an event you created (like a sale on your website), it will usually be ignored. Do it all the time and people will start to ignore your feed entirely.
Twitter is a powerful tool with myriad uses, but the only way to ensure you get the full value out of your feed is to write quality tweets that your folloswers will find useful. Cut out these five mistakes and you’ll be well on your way to doing just that.